"Product selection" The shop should have variety products and services to satisfy your customers as much as possible. The proper products selection will help the shop to create sales and make profit.
1. Necessary products (Core products to generate sales)
The shop should have variety products and services to satisfy the needs of customers as much as possible. The selection of the right products will help the shop to generate high sales volume which leads to high profit.
2. New products, Special products and Seasonal products (To increase sales and profits)
These group of products; includes new products launched with new advertisements, special products that is difficult to find elsewhere and the products for each special season or festival; helps to increase sales and profits, together with creating good image. The customers will feel that your shop has all they need for every occasions. This group of products should be available at enough quantity. It is very important to promote with signage or poster, to gain attention from customer.
3. Unique services (To increase frequency visits and draw new customers)
To differentiate your shop from competitors and attract customers, the shop owners should consider additional services in their shop, such as drinking water vending machines, coin-operated washing machines or telephone-prepaid services, bases on customers in each specific area, shop space and capacity.